ABOUT US, OUR WORK &
BRANDING & STRATEGY
"Branding is the process of connecting good strategy with good creativity"
"A vision without a strategy
remains an illusion"
Your brand is more than just a logo, name or colour scheme. It’s who you are as a company at a very fundamental level. With over 20+ years of industry experience, Cutting Edge Communications is led by a group of highly skilled brand architects. We help YOU outspace your competition during very challenging times.
It all starts with a strategy... We deliver marketing communication strategy, grounded in research and insight, which is aligned and measured against your business objectives. While earned media will always be king, with content its queen, we take a converged approach to media strategy. This involves a mix of paid, earned, owned and shared to creative ‘surround sound’ for your brand reputation.
"Recruiting great marketers should be your number one priority.”
We are a boutique agency delivering big agency results! Made up of a team of senior marketing specialists we offer a fully integrated marketing approach from ideation to implementation with brand growth as the key focus. We’re in the business of ensuring our client sell. Whether we’re helping you sell a message, product or solution, we recognize we have ONE purpose to generate growth.
DIGITAL & SOCIAL
“Ignoring online marketing is like opening a business but not telling anyone"
In a world where digital is king, we deliver results that exceed expectation. Our digital media team creates cutting edge, out of the box digital campaigns focusing on powerful content that drives consumer talkability as well as impactful SEO and paid media strategies to assist with circumventing the issue of dwindling organic reach, allowing brands more direct control of who engages with their tailored brand content.
“The future of business is SOCIAL!”
We are here to scale your business and improve your online performance. We create content that increases brand visibility and ignites consumer conversations. Our team is made up of former journalists and young content creators & experts with a deep understating of the ever changing world of algorithms and social media.
PR & INFLUENCER MARKETING
"If you don’t tell your story, someone else will.”
We are a strategic, high impact PR Agency focused in helping brands stand out of the crowd. Servicing local and international brands, we put our clients at the top of the media agenda – and keep them there. We differentiate their offering to key stakeholder and drive sales. We raise awareness for their brands – dramatically. Put simply, we bring brands to life!
“People do not buy goods and services. They buy relations, stories, and magic.”
Connecting your brand to today's CONNECTED consumer.
We help brands engage with and activate their target audiences through strategic and creative influencer marketing campaigns.
Cutting Edge Communications is an elite boutique marketing agency that services clients both locally and internationally. Our focus on content creation, branding, digital design and marketing strategy gives companies and organizations the edge needed to gain prominence in their respective industries. Our team of are some of the best in their field
15 Ave des Huguenots, Fresnaye, Cape Town, 8005
Tel: +27 21 439 3492 l Mobile: +27 82 777 3027
© 2021 Cutting Edge Marketing Communications